Motivation
In the first section of the book I look at motivation and how each of us can create our own motivation so that it is uniquely inspiring to us, and strong enough so that you will be able to succeed even if you come up against some obstacles that have stopped you in the past.

Here's a excerpt from the book:
In January 1996 I set up a business, supplying promotional clothing and business gifts, and I had a very useful piece of information. You probably know it too. It's the statistic that 80% of all new business start-ups fail within 12 months. So I set a goal for the business to survive that critical first year. And guess what? At the end of December 1996 we had achieved our goal, we had survived! Hurrah! I was so pleased with this, I thought: that's it, we survived year 1, we'll be OK now, so I didn't set a goal for the second year. So guess what happened in year 2? Yes we survived again. We made just enough to survive.

Year 3 began, without setting any clear goals. Guess how we did that year? Yes, you got it! We survived! Made just enough money to get by.

Year 4 began, and this time something was different. This year we had some big personal expenses. Our eldest son, Rob, was due to be Barmitzvah, which would involve a big, expensive, party and we also extended our house and landscaped our garden. I don't remember setting clear goals for the business, but I knew I had all this expenditure coming up. So guess how the business did? We made more money that year than the previous three years put together!

In the next year, without big spending requirements, the profit dipped down again.

I know the value of having effective goals, and that's why I want you to be clear on whether 'Doubling Your Profits' is really what you want to do. You may be just starting up in business and therefore don't have any profits to double. Whatever your situation, if you have a goal to achieve, my success formula can help you to make it happen.

One of the most valuable insights I've gained is that every time my life has improved significantly, it's because I've made a commitment. In our society commitment is something that seems to have been devalued. Current marriage numbers are down, people don't stay loyal to anything except their football team, and businesses prefer to hire freelancers rather than full time employees. When I look back over my life, every time I've made a commitment, my life has improved significantly. When I got married, when I first saw my children, when I have changed my career, and when I decided to become a Cub Scout Leader.

I'm sure you know people who are commitment phobes. Other people may even think you are one! And if that's the case, I would like to introduce you to a system that produces amazing results.

The philosopher Goethe said: "When we are committed, even Providence moves".

Firewalk
I first heard this when preparing for a firewalk.

In case you don't know, a firewalk consists of walking, barefoot, over red and white hot burning embers, over a distance of around twenty-four feet. The embers are taken directly from a raging fire and spread out over the length of the 'runway' and evened out as much as possible so they are as flat as possible for walking over.

I was standing by the edge of the runway while the 'coals' were being spread out on a cold cloudless night in a field in Wales. The air was still, the fire cackled and I realised that the hairs on my shins was being burnt! Right there and then I resolved: I wasn't going first!

We all know, rationally, that flesh burns. It's a fact. And I was to walk over 20 feet of hot coals at a temperature of over 1000º. And when my turn came I stepped up to the fire walk, did my preparation, looked into the eyes of my catcher twenty feet away, took a deep breath, and firmly ran away! Something in me told me to protect myself and not to do something so stupid, so dangerous!
Can you imagine how I felt? A mix of emotions, I can tell you. Firstly my feet felt lovely and cool and not burnt! But I felt a coward, a fraud, and a failure. After all I was with a group of people, many of whom had already done the fire walk without burning themselves. I knew lots of people who had done the fire walk, including both my brothers.

Something in me wasn't prepared for me to walk away from the challenge. And it was a huge challenge, made even bigger by not doing it the first time. The firewalk was the culmination of a week's personal development course, and I'd spent a lot of the week worrying about the firewalk. I had to do it.

Taking the First Step
"Who's next?" said Tony the trainer, and I felt something inside of me change. The butterflies quietened and I walked purposefully to the start of the firewalk. This time it was different. This time I was going to do it. This time I was committed. I did the preparation, Tony gave me the signal, and I took my first step onto the coals.

I became aware of the feeling of my right foot on the coals; but the sensation I felt was of the texture of the coals, not their temperature. I carried on step by step focused on the eyes of Andrew, my catcher, until I stepped off the coals and into the water pit. I celebrated. I punched the air, I shouted, I screamed: "I did it, I did it!" And after I calmed down I checked my feet. Not a mark, not a blister, only a slight tingling feeling along the soles.

It is true: when we're committed, even Providence moves. The laws of nature were temporarily suspended for those seconds while I walked over the 1000º coals.

Commitment
So as we get started, I'd like a commitment from you. I'd like you to give your word that you will engage fully with this book. To do all the exercises, to really think about the questions I pose and to dig deep, not necessarily to accept the first answer you come up with, but to see if there's more.

Because with that level of commitment, combined with my success formula, I can almost taste your success!

Clarity
The second part of the success formula is clarity. We need clarity on why we want to double our profits (or achieve another goal) and also clarity on how we are going to achieve it. This section has a brainstorming technique that is effective and fun to use.

The section is designed to discover all the possible actions you could take so that you are point in the position of choice. The position of power. There is also lots of tips and ideas on how to get an action plan together and produce results.

Staying on Course
The final section of both the book and the success formula is staying on course. John Lennon said: “Life is what happens while we are busy making other plans” and sometimes it seems that life conspires against us to put insurmountable obstacles in the way of our success. In this section are lots of different ideas to keep you motivated, keep you clear and keep you producing action that creates success for you.

The book is designed for you to use to create your own unique success. It allows you to tap into your own personality, abilities, strengths and passion so that you have more success in your business and your life.

Here's what people have said about The Easiest Way to Double Your Profits: